Marketing That Gets Noticed.
Upstate is a Michigan marketing agency building brands, content, websites, and marketing systems that help businesses attract customers and grow.
Powered by modern creative tools
Flow
Our process for turning ideas into real, working solutions that deliver amazing results.
Flow
Our process for turning ideas into real, working solutions that deliver amazing results.
Process:
4 steps
Process:
UNDERSTAND
We learn your business, your customers, and what’s getting in the way.
25%
PLAN
We decide what matters, what doesn’t, and where the work should go.
50%
CREATE
We make the work. Websites, content, systems, campaigns. Whatever the job calls for.
75%
IMPROVE
We put it out there, watch what happens, and make it better from there.
100%
Services
We create modern content experiences, help with visual identities, and growth systems for ambitious local businesses.
We create modern content experiences, help with visual identities, and growth systems for ambitious local businesses.
01
ANALYTICS & REPORTS
Performance tracking
Clear reporting
Better decisions
Know what’s working and what isn’t. We track the numbers that actually matter, then turn them into reports you can understand and use.
02
WEBSITES & SEO
Website design
Search visibility
Conversion focused
Your website should do more than look good. We build fast, modern sites that are easy to use and easier for the right people to find.
03
EMAIL & SMS MARKETING
Campaigns
Automations
Customer follow-up
Stay in front of people without chasing them. We create email and text campaigns that keep customers informed, bring them back, and give leads a reason to act.
04
CRM & LEAD MANAGEMENT
Lead tracking
Follow-up systems
Pipeline setup
Stop letting good leads disappear. We set up simple systems that keep every inquiry organized and make it clear who needs a follow-up next.
05
CONTENT & SOCIAL
Content strategy
Design & video
Social management
Give people something worth paying attention to. We create content that looks like your business, sounds like your business, and gives people a reason to remember it.
01
ANALYTICS & REPORTS
Performance tracking
Clear reporting
Better decisions
Know what’s working and what isn’t. We track the numbers that actually matter, then turn them into reports you can understand and use.
02
WEBSITES & SEO
Website design
Search visibility
Conversion focused
Your website should do more than look good. We build fast, modern sites that are easy to use and easier for the right people to find.
03
EMAIL & SMS MARKETING
Campaigns
Automations
Customer follow-up
Stay in front of people without chasing them. We create email and text campaigns that keep customers informed, bring them back, and give leads a reason to act.
04
CRM & LEAD MANAGEMENT
Lead tracking
Follow-up systems
Pipeline setup
Stop letting good leads disappear. We set up simple systems that keep every inquiry organized and make it clear who needs a follow-up next.
05
CONTENT & SOCIAL
Content strategy
Design & video
Social management
Give people something worth paying attention to. We create content that looks like your business, sounds like your business, and gives people a reason to remember it.
Just Imagine Your Brand
Looked Like This.
Just Imagine Your Brand
Looked Like This.
Just Imagine Your Brand
Looked Like This.
Real work made to grab attention, look sharp, and get people to act.
Real work made to grab attention, look sharp, and get people to act.
Home Services
Automotive
Health & Wellness
Professional Services
Real Estate & Property
Restaurants & Hospitality
Construction & Trades
Retail & E-Commerce
Industries We Serve
Industry-Specific Expertise to Drive Your Success
Home Services
Automotive
Health & Wellness
Professional Services
Real Estate & Property
Restaurants & Hospitality
Construction & Trades
Retail & E-Commerce
Industries We Serve
Industry-Specific Expertise to Drive Your Success
Have some questions?
Have some questions?
Have some questions?
How much do your services cost?
Pricing depends on what you need. Some projects are one-time, while others work better as a monthly service. We’ll give you a clear price before anything starts.
Do I have to sign a long-term contract?
Not always. It depends on the service. We’ll tell you exactly what the commitment looks like before you agree to anything.
What if I only need help with one thing?
That’s completely fine. You don’t need to hire us for everything. We can help with one project or build out more over time.
How long does it usually take to get started?
Most projects can get moving pretty quickly once we have everything we need from you. Bigger projects may take a little longer to plan out properly.
Can you work with the website and marketing tools I already use?
In most cases, yes. We’ll look at what you’re already using and figure out what makes sense to keep, change, or clean up.
How will I know if the marketing is actually working?
We track the numbers that matter and show you what’s happening in plain English. No giant report full of numbers you’ll never look at.
How much do your services cost?
Pricing depends on what you need. Some projects are one-time, while others work better as a monthly service. We’ll give you a clear price before anything starts.
Do I have to sign a long-term contract?
Not always. It depends on the service. We’ll tell you exactly what the commitment looks like before you agree to anything.
What if I only need help with one thing?
That’s completely fine. You don’t need to hire us for everything. We can help with one project or build out more over time.
How long does it usually take to get started?
Most projects can get moving pretty quickly once we have everything we need from you. Bigger projects may take a little longer to plan out properly.
Can you work with the website and marketing tools I already use?
In most cases, yes. We’ll look at what you’re already using and figure out what makes sense to keep, change, or clean up.
How will I know if the marketing is actually working?
We track the numbers that matter and show you what’s happening in plain English. No giant report full of numbers you’ll never look at.
UPSTATE